The Rising Outstanding Woman Award (ROWA) is an annual award recognizing a local emerging leader between the ages of 25-40 who is making an impact in our community and who is a voice for social change.


Each year, the Rising Outstanding Woman receives $2,500 to further their personal leadership and professional development.

Each year, the Young Women’s Leadership Alliance (YWLA) recognizes a local rising leader in our community.  In 2021, YWLA announced the ROWA recipient at the OWA Virtual Leadership Forum on Tuesday, May 11.

About the Rising Outstanding Woman Award

  • Has a strong connection and engagement with the greater Richmond community
  • Has a passion for and is contributing toward social change
  • Demonstrates leadership and has a vision for her community

  • Is between the ages of 25 and 40 years old.
  • Resides or works in Richmond City, Chesterfield, Hanover, Henrico, Goochland, or Powhatan County.

  • The ROWA winner will receive an award honoring her community involvement at the 2021 OWA Leadership Breakfast on May 11, 2021.
  • The winner will receive $2,500 to further her leadership development.

We will open up the 2022 ROWA Application in December 2021.  The application will be open from December 2021-February 2022.

Meet Amanda Eaddy McKeithan, the 2021 ROWA winner


Amanda Eaddy McKeithan is an educator, storyteller, writing coachcreative consultant, and teen girl advocate in Richmond, VA. She is the founder of The Literary Enthusiast Creative Firm, LLC where she teaches the busy, professional woman how to creatively change the world. She does this through editing, ghostwriting, coaching, and pushing them to share their stories on and off of social media. In 2015, she started BrandNew as an opportunity to mentor and encourage teen girls to change their environments by changing their daily narratives, mindsets, and moves.


Changing the world through her creative works has always been her dream since she was 17 years old. Amanda is the proud author of 8 self-published titles, 6 titles under Amanda Eaddy Oliver and 2 under Amanda Eaddy. Her ultimate goal is to create short films and documentaries that highlight the lives of women under Storytelling in RVA films and Just Amanda Productions.  She believes that every female has a story that needs to be heard. Each story bravely told changes the world.


Learn more about Amanda Eaddy McKeithan’s work by visiting:

Amanda Eaddy McKeithan website: www.amandaeaddy.com 

Amanda’s Instagram: www.Instagram.com/justamandaeaddy 

Amanda’s Facebook: www.Facebook.com/aeomotivates